Apple TV is raising its subscription prices again
Reported by TechCrunch · techcrunch.com · August 28, 2026
Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month.
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What to watch: This report cites a concrete figure ($14.99) — compare it against the trailing trend before treating one data point as a turning point.
Market reaction today: $AAPL -2.51%
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