A tale of two economies: Why IKEA’s strategy is the antidote to the middle-class margin collapse
Reported by Fortune · fortune.com ·
As America’s middle class faces shrinking purchasing power, IKEA offers a counterintuitive corporate playbook: cut prices, localize supply chains, invest in energy and retrain workers to build durable demand.
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What to watch: Demand softness or margin pressure in tech often leads broader market sentiment.
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