Notre Dame’s Jersey Patch Deal With SoFi Divides Alumni and Fans
Reported by New York Times Business · nytimes.com · September 4, 2026
Alumni have varying opinions about the school’s deal with the personal finance company SoFi to advertise on Notre Dame athletic uniforms.
What the tape says
What to watch: Monitor Markets for follow-through — insufficient signal for directional thesis.
Market reaction today: $SOFI -1.57%
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