Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard?
Reported by New York Times Business · nytimes.com · August 8, 2026
The streaming giant, still looking for this year’s blockbuster, paid an actor to spend three days inside a billboard in Los Angeles to promote an upcoming film.
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What to watch: Demand softness or margin pressure in tech often leads broader market sentiment.
Market reaction today: $NFLX +0.53%
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