Reported by CNBC · cnbc.com · July 31, 2026
It was a good but not great quarter as Apple worked to mitigate the memory shortage, which impacted the reported quarter and guidance.
What to watch: Apple Inc. (AAPL, TGT) had its price target revised — a single analyst move is a data point, not a thesis on its own.
Market reaction today: $AAPL +0.32%
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