Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus
Reported by CNBC · cnbc.com · August 26, 2026
Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone
What the tape says
What to watch: Monitor chip inventory cycles — overhang periods precede sharp upside moves in semis.
Market reaction today: $AAPL -2.51%
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