Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
Reported by Fortune · fortune.com · August 26, 2026
CEO Elliott Hill has started fixing Nike’s business. Winning back the consumers and cultural cachet it lost could be much harder.
What the tape says
What to watch: Monitor Markets for follow-through — insufficient signal for directional thesis.
Market reaction today: $NKE -0.95%
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