The Tech Download: BlackBerry lost the phone war. Now it's betting on cars and robots
BlackBerry CEO John Giamatteo joins CNBC's Arjun Kharpal on The Tech Download podcast.
What it means
- What to watch: In tech, capital spending plans are the scoreboard: who is spending, on what, and whether any of it pays back.
- How the stock is trading: $BB +3.84% in the latest session.
- Timing: It came out pre-market, so the next session was the first that could react.
Where the stock stands
$BB last traded at $8.92, +3.84% on the session. That puts it 34% shy of its 52-week high of $13.59 and 186% clear of its low of $3.12 — a little above the middle of the range. Over the year it has ranged 336% from low to high: a very wide band; big swings are routine for this one, not news. These are latest-session quotes, not live prices — the live tape is on the $BB page.
How much coverage it is getting
Wook has logged 5 stories on $BB in the last 30 days, 3 of them this week. At its 30-day pace you would expect about 1 a week, so this week is running well ahead of normal; the press has found a reason to keep writing. Across those stories 2 read bullish, 3 neutral and 0 bearish — mostly headline writers keeping a straight face. This one reads neutral, so it sits squarely with the crowd. 12 related stories — same name or same desk — are lined up beside this one if you want the whole thread.
The bigger picture
Tech and AI stories mostly come down to spending: what the giants commit to chips, data centers and software, and whether any of it turns into revenue. Guidance and supply constraints tend to move these names far more than a shiny product launch does. Wook's supply-chain scanner has Information Technology reading calm today: no unusual stress in the filings and disclosures it watches.
Coming up
$BB earnings in 54 days. These were on the calendar before this story and are not caused by it.
What to watch next
The $BB page has the full chart, the filings and the valuation model behind every figure here. Comparing how two or three outlets frame the same story is the fastest way to separate the facts from the angle. And Wook AI, up top, will happily do the math — how far $BB sits from its high, or how this week's coverage stacks up.
How this analysis was made
CNBC published it, and Wook filed it under Tech & AI. No strongly worded term either way, so it reads neutral at low severity — a factual headline rather than a charged one. It was matched to $BB. The preview above is the publisher's own wording.
The tone and severity labels come from a fixed word list — no editor, no AI, no crystal ball — so they describe how a story is worded, not what happens next. They are not a forecast or a recommendation, and a same-day move does not mean this story caused it. Not investment advice.
Discussion
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What happened after this published
CNBC published this on August 28, 2026. $BB has moved +9.31% ($8.16 to $8.92). Measured from the first print available after publication, against the latest available quote. This comparison does not isolate the story's effect.