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NeutralLOW severityMarkets3d ago

e.l.f. Beauty (ELF) & Ulta Beauty (ULTA): Rhode Is Carrying e.l.f. Beauty. Ulta Is Winning on Rich Shoppers Instead

Reported by Yahoo Finance · finance.yahoo.com · August 21, 2026

$ULTA
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What the tape says

What to watch: Monitor Markets for follow-through — insufficient signal for directional thesis.

Market reaction today: $ULTA +3.32%

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