BearishMEDIUM severityTech & AI1h ago

The pumpkin spice era is changing—if not over, as McDonald’s replaces the flavor for the first time in a decade

Reported by Fortune · fortune.com ·

Pumpkin spice is losing its monopoly on fall as McDonald’s pivots to caramel apple. This is not another Gen Z versus millennial war.

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What to watch: Demand softness or margin pressure in tech often leads broader market sentiment.

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