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NeutralLOW severitySupply Chain16d ago

McDonald's says it alienated its most loyal customers

Reported by Yahoo Finance · finance.yahoo.com · August 8, 2026

Earlier this year, I reported on McDonald’s launch of a $3 or less meal deal in an effort to win back its value status, targeting budget-conscious customers. McDonald’s new “McValue 2.0” meals included: The $4 meal deal: Consumers can order breakfast options with a McMuffin, hash browns ...

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What to watch: This report cites a concrete figure ($3) — compare it against the trailing trend before treating one data point as a turning point.

Amount
$3
Amount
$4

Market reaction today: $MCD +0.59%

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