Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
Reported by CNBC · cnbc.com · July 27, 2026
Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.
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What to watch: This report cites a concrete figure ($53 billion) — compare it against the trailing trend before treating one data point as a turning point.
Market reaction today: $NKE -0.02%, $F -3.33%
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