Nike was once China's sneaker king. Here's why its sales have fallen 30%
Reported by CNBC · cnbc.com · July 29, 2026
China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.
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What to watch: This report cites a concrete figure (30%) — compare it against the trailing trend before treating one data point as a turning point.
Market reaction today: $NKE -0.02%
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