Temu spent up to $962 million on ads that helped finance an army of fake creators on Meta platforms, research claims
Reported by Fortune · fortune.com · August 31, 2026
Among the top 100 influencers collaborating with Temu, about 73 are fake, ORL researcher Vendula Prokůpková says.
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What to watch: This report cites a concrete figure ($962 million) — compare it against the trailing trend before treating one data point as a turning point.
Market reaction today: $META +1.00%
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