BullishMEDIUM severityRates & Fed1h ago

Amazon makes it easier to buy what you see on Prime Video

Reported by TechCrunch · techcrunch.com ·

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.

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What to watch: Amazon.com Inc. (AMZN) is involved in M&A activity — deal terms and financing structure matter more than the headline here.

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