Under Armour forecasts steeper annual sales decline on weak North America demand
At a glance
- $UAA today−5.21%last $5.28
- Since it broke−13.6%$UAA from the first trade after publication
- 52-week range27.8% above low$4.13 – $8.15
- Coverage1 this week1 in 30 days · thin coverage — a small sample
- Sector scannerCalmConsumer Discretionary
What it means
- What to watch: When results disappoint, the next round of analyst estimate cuts is often the bigger move.
- How the stock is trading: $UAA -5.21% in the latest session.
- Timing: It landed before the opening bell — early risers had it with their coffee, and the next session was the first that could react.
Where the stock stands
$UAA last changed hands at $5.28, -5.21% on the session, 35% below its 52-week high of $8.15 and 28% above its low of $4.13 — in the lower part of the range. Over the year it has ranged 97% from low to high: a wide band, so a several-percent week is just a week. These are latest-session quotes, not live prices — the live tape is on the $UAA page.
How much coverage it is getting
Nothing else on $UAA in the last 30 days: this is the only story Wook has filed, so there is no run to measure it against yet. 12 related stories — same name or same desk — are lined up beside this one if you want the whole thread.
The bigger picture
With earnings, the number matters less than the number versus expectations — and guidance often matters more than both. A beat paired with a soft outlook can still get a cold reception. Wook's supply-chain scanner has Consumer Discretionary reading calm today: no unusual stress in the filings and disclosures it watches.
What to watch next
The $UAA page has the full chart, the filings and the valuation model behind every figure here. Comparing how two or three outlets frame the same story is the fastest way to separate the facts from the angle. And Wook AI, up top, will happily do the math — how far $UAA sits from its high, or how this week's coverage stacks up.
Discussion
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What happened after this published
Investing.com published this on August 7, 2026. $UAA has moved -13.58% ($6.11 to $5.28). Measured from the first print available after publication, against the latest available quote. This comparison does not isolate the story's effect.