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At a glance
- $AMZN today−0.35%last $259.30
- 52-week range9.7% below high$196.00 – $287.20
- Coverage14 this week110 in 30 days · quieter than usual
- Sector scannerCalmConsumer Discretionary
What it means
- What to watch: Watch inventory levels in retail stories — too much means discounting, too little means missed sales.
- How the stock is trading: $AMZN -0.35% in the latest session.
- Timing: It landed over the weekend, while the market was off the clock: the change beside it is Friday's, and Monday is the first session that could react. Market holidays are not detected.
Where the stock stands
$AMZN last traded at $259.30, -0.35% on the session. That puts it 9.7% shy of its 52-week high of $287.20 and 32% clear of its low of $196.00 — a little above the middle of the range. Over the year it has ranged 47% from low to high: a moderate band — lively, not wild. These are latest-session quotes, not live prices — the live tape is on the $AMZN page.
How much coverage it is getting
Wook has logged 110 stories on $AMZN in the last 30 days, 14 of them this week. At its 30-day pace you would expect about 26 a week, so this week is quieter than usual. Across those stories the wording ran 18% bullish, 67% neutral and 15% bearish. This one reads neutral, so it sits squarely with the crowd. 24 came from TechCrunch; the rest came from other outlets, so this is a story more than one newsroom is chasing. 12 related stories from the same name or desk are listed beside this one.
The bigger picture
Retail is a balancing act between shoppers' wallets and the company's margins: wages, credit and confidence drive the first, and discounting to win them can eat the second. On Wook's supply-chain scanner, Consumer Discretionary reads calm today — no unusual stress in the filings and disclosures it watches. The scanner equivalent of a quiet night shift.
What to watch next
The $AMZN page has the full chart, the filings and the valuation model behind every figure here. Want the facts without the spin? Read how two or three outlets frame the same story — where they agree is the news, where they differ is the angle. And Wook AI, up top, will happily do the math — how far $AMZN sits from its high, or how this week's coverage stacks up.
Discussion
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